The Verizon We All Know and Love

When Apple first came out with the iPhone and went with AT&T over Verizon, nothing really surprised me. Back in that day and age, there was no way Verizon was going to give up it’s ugly red UI to a beautiful one, or it’s proprietary useless services with free and useful ones. 5 years pass and the enormity of the iPhone’s success has finally gotten into Verizon’s thick skull that maybe there is a better way. Not being able to alter and brand anything in the mobile OS seems so unlike Verizon, that I can just imagine what the negotiations would’ve been like.

Verizon: To let the users and anybody within a 1 mile radius know they are using Verizon, the most reliable network on this side of Timbuktu, we require the entire UI to be an eye-searing red.

Apple: No.

Verizon: How about if we put our giant logo at the top of the UI on every screen, making sure that the user only gets to use 70% of the screen real-estate at any give time?

Apple: No.

Verizon: We have a highly skilled team of engineers stolen from the top ranks of AOL who can make the finest cr-apps the world has ever seen, tricking ignorant old people to pay exorbitant subscription fees long after they stop using them.

Apple: No.

Verizon: What about the …

Apple: No.

Verizon: But..

Apple: No.


Saying yes despite all of Apple’s no’s seemed so un-Verizon like that I was beginning to think there was some change of heart in the upper-echelons of management. A light-bulb, a revelation that maybe there is a better way to do business. Luckily, they snapped to their senses before the iPhone4 became available to people outside their network.

I’d like to quote Engadget on this one on Verizon can now throttle top five percent of bandwidth hogs, downres multimedia transfers:

The world’s becoming more and more dependent on mobile data networks, and the carriers seem to be moving backwards. Rather than embracing the change, they’re all making it harder and harder for consumers to actually rely on them to get work done. Thanks for thinking of us, Verizon.

Note: I’m not saying AT&T is any different. Their nickel-and-diming of their customers is well known, and I’m actually glad that their loss of exclusivity is finally pushing them to think of their customers however small the gesture might be.

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