Apple WatchPosted: September 30, 2014
I betted against Apple’s desire to own the entire stack and I was wrong. While I there are many things to say about the Watch, most of them have already been said. Here are my thoughts, which started as a comment on a blog, like most of my other blog posts.
The wrist is the perfect place to put glance-able information. The watch industry has known this for more than a century. The Apple Watch is wanting a piece of that action. Not specifically the watch industry and its customers, but a place on your own wrist, which is finite. This is similar to how Youtube and Facebook are competing with TV, not directly in the same market, but by competing over people’s time, which is finite and mostly zero-sum. The Apple Watch may not be the perfect timepiece, but it augments that with innumerable features provided by software. Like the iPhone that masked itself as a phone but turned out to be a pocketable personal computer with a phone feature, the Apple Watch has masked itself as a watch, but will turn out to be a wearable personal computer with a watch feature. The benefits of having such a personal computing device will gradually earn more and more wrists and time on those wrists. Traditional watches can be swapped on a whim, but the major benefits of a smart watch can only be got with continuous use. Certain people may be ok with two watches, one on each wrist, but it would seem that a majority of the target market will eventually only use one. Which watch will they use? THAT is what watch makers should be worried about.
TL;DR The Apple Watch will not compete directly with the watch industry and their customers, it will compete for time on your wrist.